The Township of The Archipelago has unveiled a new logo as part of a “refreshed brand” to celebrate the municipalities 45th anniversary.
“This occasion gives us the opportunity to celebrate our past, as well as look ahead to the future: a future where preserving our waters, lands, and air will be more important than ever,” said Reeve Bert Liverance.
“Like any strong brand, our new logo declares our core values and priorities. We are very excited about this new direction for the Township.”
Township officials say the new logo reflects the natural landscape of The Archipelago, drawing inspiration from the Georgian Bay shoreline, including its inland lakes and watershed areas.
The rebrand process will continue with the replacement of existing signage and branded materials throughout 2025.
A public launch of the new logo will be held in Pointe au Baril later this year.
